The charity AIDS T-Shirt has been present in all Maison Martin Margiela collections since Fall/Winter 1994/1995 but this is the first year that the text will be done in Japanese. The shirt says: "There is more action to be done to fight AIDS than to wear this t-shirt but it's a good start." The shirt takes a unique approach to slogan wearing with most of the text printed inside the shirt. The theory behind this is that dialogue is not necessary when the slogan is clearly visible but this shirt encourages the reader to ask the wearer to explain what is written on their T-Shirt.
A percentage of the sales is donated to 'AIDES', a French organization dedicated to fight the HIV virus and take care of patients living with HIV/AIDS. Over the years, 170,000 T-shirts have been sold and brought a contribution of over 700,000 euros to 'AIDES'. In addition to the seasonal English version, the Maison has decided to have a yearly edition every time in a different language for the World AIDS day, starting with Japanese. Created in Paris, sold around the world, worn touching the heart, this limited edition charity AIDS T-shirt will be exclusively available in all Maison Martin Margiela stores. World AIDS Day is December 1.
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